Essay --

Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975. Microsoft Corporation is an American multinational corporation headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office office suite and Internet Explorer web browser. It is also one of the world's most valuable companies. Microsoft dominated the personal computer operating system market, until the early 2000 when Apple, Google, and Facebook came about. (Microsoft) This is when the company started to lose its credibility. In December of 2008 Microsoft decided to kill off Windows Mobile because it couldn’t compete with the iPhone and Android. They decided instead to develop Windows Phone a completely new mobile operating system. In October of 2010 Microsoft's first phones running Windows Phone was established, but the sales were low. The company was not coming up with a firm product to successfully sell to the consumer because it was not meeting the wants and need of them as well. Microsoft had to find a way to boost sales. Microsoft later decides to buy Nokia cell phone business for 5.4 billion euros or $7.2 billion. The two companies have had a development agreement since 2011. The combination of the two companies would help increase their sales on the Window Phones. Microsoft CEO said, â€Å"Clearly, greater success with phones will strengthen the overall opportunity for us and our partners to deliver on our strategy to create a family of devices and services for individuals and business.â⠂¬  (Zeman) Microsoft was determined to increase its strengths ... ... smartphone. The company has improved increasingly because the combination with the Nokia company. Away to insure that the company can stay on top is to increase the innovations to their devices. Nokia was once a mobile telephone powerhouse, but has struggled since smartphones hit the market. As part of Microsoft, it will have better footing to compete there, however Ballmer noted that Nokia remains a leader in non-smart with phones sold in developing regions. The company’s ultimate goal is growth for the platform. After years trying to regain relevance in the mobile industry, Microsoft’s Windows Phone operating system narrowly nudged ahead of theird-place BlackBerry in global smartphone shipments, now sitting somewhere in the neighborhood of five percent globally. In the end Microsoft has accomplished their goal as a company and plans to stay there for a while.