Brand Personality, Voice & Messaging Essay Example | Topics and Well Written Essays - 250 words - 1

Brand Personality, Voice & Messaging - Essay Example For instance, the brand manager will use a concept such as â€Å"inner attractiveness and beauty is what emerges when you eat ABC restaurant pizza.† The advert will create a direct link between the company’s product and personality. The ABC restaurant intends to identify the voice that will clearly define its pizza. The voice will be attractive and will aim at advancing the product popularity over its competitor’s pizza. The use of appealing voice will be of the essence in attracting a huge number of potential customers to the company’s brand. The promotion voice will also help in sending the advertisement message in a clear manner to customers from various social and cultural backgrounds. The use of attractive voice will also aim at creating dialogue between the company managers and potential consumers. The ABC restaurant will also create a messaging map by describing the target audience and market. Although social network has multilayered audiences, the company will use clear messaging mapping in describing its target consumers. Identifying the target consumer will be vital in facilitating reliable interaction between the company and target consumers. Moreover, the restaurant intends to identify and engage in productive interaction with the target market. Productive interaction with the target market will be effective in associating potential customers with the company’s

Disrupted Occupations Assignment Example | Topics and Well Written Essays - 250 words

Disrupted Occupations - Assignment Example Most elderly people are accustomed to the spatial orientation of buildings, corridors, and transport systems like outdoor pavements. Most elderly residents of nursing homes have limited mobility. In addition, the warmth of friendships and companionships of fellow residents within a nursing home give meaning to the lives of elderly clients under nursing care. Physical movements, social interactions, and mental composures of nursing home residents are defined within the realms of their built environment. Any attempt to re-design the built environment will significantly impact on the lives of accustomed nursing home residents. For example, renewing concrete pavements may make them slippery, thus endangering the physical health of residents. Re-painting social interaction halls will with distinct paints affect the aesthetic appearance and fragrance of a local interaction space. In addition, building a new room for each resident instead of allowing residents to share rooms will severely a ffect the psychological well-being of residents, specifically when they are separated from their roommates. Consequently, re-designing a nursing home will invariably necessitate a re-establishment of a sense of being for the affected residents. Residents will have to; find new friends, learn to accept new fragrances and appearances of painted spaces, and adjust their mobility in order to avoid slippage on the new pavements. Such re-orientation of one’s sense of place and being is of a particular interest in current occupational therapy research.

Coffee and Starbucks Essay Example for Free

Coffee and Starbucks Essay ?Introduction Starbucks Corporation is an international coffee company and coffee house chain headquartered in Seattle, Washingston. Starbucks was founded in 1971, when three academicians, began a specialty coffee store called Starbucks Coffee, Tea and Spice in Seattle (Starbucks Corporation, 2009). In 1996, Starbucks operated its first international store expansion in Tokyo, Japan. With current approximately 19,500 stores in 58 countries (Location xcelerated, 2012), Starbucks is quickly becoming one of the best known brands and the largest specialty coffeehouse company in the world. The Market Demand of Coffee The demand of coffee in the United States has rose 2 percent in 2011(Perez, 2011). Americans drank 77. 4 billion cups of coffee during a year (Perez, 2011). A statistics showed that â€Å"the average consumption among coffee drinkers in the United States is 3. 1 cups of coffee per day† (E-Imports, 2012). With gathering the information and statistics, it has proved the demand of coffee market in the US is extremely high. Also, the coffee market is the potential market for rivals entering into. Hence, Starbucks has to attain strong competitive advantages and market demand with its resources and capabilities. Starbucks’s Resources and Capabilities An organization has the ability to identifying and determining the competitive power of their resources and capabilities to create competitive advantage. Business resources are the productive input or competitive asset that is owned or controlled by the organization (Thompson, 2012). In the case of Starbucks, the resources and capabilities are coffee bean, store ambience, employee culture, and brands and reputations. Coffee Beans Coffee beans are the natural resources of Starbucks. They are one of the most valuable resources for coffee industry. Starbucks was a purveyor of specialty coffee – it has seemed top-notch coffee beans to produce high quality of coffee. High quality of coffee beans was usually sourced directly from coffee-producing countries, for instance Kenya, Guatemala and Indonesia. Starbucks was usually acquired the coffee bean at a premium price for suppliers who suited the Starbucks’ standards, socially and environmentally responsible farming. Starbucks has committed the long term contracts with the supplier in order to protect both party with the price and quality of coffee beans. The Starbucks’s coffee beans provided a sustainable competitive advantage in the face of active competition. It is due to the high quality and premium coffee beans sourced from other country were uncommon and costly to imitate for competitors. Store Design and Ambience Starbucks was positioned as a â€Å"third place† between beyond home and work with the store design and relaxing ambience. The design of store is provided a comfort and relaxing environment for its costumer. Each detail of likes the style of fixtures, the edges of countertops and the texture of slate floors was examined to enhance the unique ambience and mood of the Starbucks store. With blended the colorful banners and artworks, the merchandise displays, the music and the aromas, Starbucks has created an attractive, consistent and stimulating environment that provided comfort of a home for customer, excellent customer service and quality products as the concept of â€Å"third place theme† (Moon Queich, 2003) cited by (Harveywallbanger, 2012). These elements made the Starbucks experience key in retaining its customers with the competitive advantage and capture new markets. The store design is valuable by providing a third place theme, a relaxing and conform atmosphere. Besides, it was rare design in United States as Starbucks is the first mover to replicate the Italian style coffee store. Competitors are difficult and costly to imitate as the Starbucks has an exclusive In-House architects and designers to ensure the right image and character for each store. Employee Culture A vital dynamic in Starbucks’s growth was the human resources, its employee. Starbucks has provided a great work environment around its employees, one of its most important resources and sources of sustainable competitive advantage (Gates et al. , 2011). Schultz believed that a plentiful employee benefits package was a key competitive advantage. Starbucks was the first company to offer all employees, even part-timer, were qualified to get healthcare benefits, participate in the Bean Stock program for stock option grants. Besides that, Starbucks has offered an extensive training program to each employee that includes a commitment to customer service experience and the knowledge of products (Balaban et al. , n. d). All employees of Starbucks were trained to have good customer experiences for retaining customers. For example, they were trained â€Å"just say yes† to customer requests. Starbucks’ approach towards employees benefited to company has maintained the turnover rate at 60-65 percent, while the other national industry turnover is about 150-400 percent a year. The plentiful employee benefit package provides a sustainable competitive advantage to Starbucks. It is added value to Starbucks because employees will have the better job performance due to the motivation and courage. It was rare as the Starbucks was the first company provided healthcare benefits and stock option plan. And also, it is costly to imitate for Starbucks’s competitors. Brand and Reputation Brand recognition and reputational are essential resources and capabilities to Starbucks’s competition advantage. According to Starbucks Strategy Fortune, â€Å"Starbucks store traffic has risen between 6 percent and 8 percent a year even in a down economy†. Starbucks reputation was growing mostly by word of mouth rather than spending on advertising. Schultz believed that opening numerous stores helped to build the brand to Starbucks by increasing awareness of the brand. On the other hand, Starbucks also strengthened its brand and reputation with Fair Trade Certified coffee and corporate social responsibility (CSR). The company collaborated with CARE and Conservation International to encourage environment responsible methods of growing coffee. These activities would be created the attention and attraction of its customers on the brand of Starbucks. Due with the strength of brand and reputation, Starbucks was achieved sustainable competitive advantages in the specialty coffee segment. Michael Porter’s Five Forces Model One of the powerful and widely assessment tools of an organizations industry’s competitive forces is the five forces model, created by Michael Porter. This model embraces that the competitive forces affecting industry success go beyond rivalry among competing sellers and include four coexisting sources (Thompson, 2012). The Michael Porter’s five forces are the threat of entry, the threat of substitutes, the bargaining power of buyers, the bargaining power of supply and rivalry among competing sellers. I will identify the competitive environment of Starbucks in coffee industry by using Michael Porter’s Five Forces Model. 1) Industry Rivalry The industry competition among the existing firms is positioned at the center of Porter five forces model. Rivalry is gradually growing against Starbucks each year as the growing of industry. The growth of industry rivalry has increased due to introduce the new products into the market and differentiate products based on quality, service and selection (Gamble Thompson, Jr. , 2011) cited by (Brown, 2011). With this point, Starbucks has introduced a new way of having premium coffee and new product of Frappuccino, was greatly differentiated from the competitors. Starbucks also served coffee with the highest freshness standards with FlavorLock bags. Starbucks compete to against two strong orgationation in the fast food industry who have operated coffee beverages and stepped into coffee market, McDonalds and Dunkin’ Donuts. The competitive threat distributed by McDonalds to Starbucks was referring to the Consumer Reports magazine in 2008 , which rated that the McDonalds the quality of coffee is better and the price is cheaper as compared to Starbucks. The industry’s growing has slowed down while the industry competition is increasing among existing firms. In short, the force of industry rivalry formed by the competition among coffees industry is characterized very strong. 2) The Threat of New Entrance The second competitive force of Porter’s model has significant differenced in the late of 80s and the recent competitive environment of Starbucks, is no barriers to entry. According to Porter (2008), barriers of entry are low in the specialty coffee industry. The coffee houses in the United States were about 585 in 1987 and 25000 in 2007. It showed that the new entrants of specialty coffee market was increasing speedily in 20 years. Besides that, the specialty coffee market had grown from $11. 5billion (2005) to $12. 27 billion (2006) in the United States. Due to the market demand growing rapidly, it was attracted a number of fast-food retailers, such company as McDonald and Dunkin’ Donuts. In addition, the product differentiation (included coffee selection, roasting and brewing) is considered weak. With these elements, it can be established that the threat of new entrants in coffee industry is moderate. However, Starbucks has a strong competitive advantage with a well-known brand and image, the quality service and diversity products, and a strong market in the segmentation. 3) The Threat of Substitutes Another competitive force of Porter’s model is the threat of substitutes. The force of substitutes is significant decreased in the coffee market. This is because, there are only little of substitutes product, such substitute as soft drinks, energy drinks and fruit juices. The principal substitution of products has posed a slight threat to coffee industry were carbonated soft drinks which introduced by the Pepsi and Coca-Cola company. In the past few years, studies have done that coffee has increasingly obtained the preference of consumer more than carbonated soft drinks. This is probably concentrated the healthy related with carbonated soft drinks, and evidenced that coffee is a relatively healthy preference. (Harding, 2000) cited by (Larson. , 2008) Based on the information and evidence, the threat of competitive substitute products is considered to be weak for Starbucks Corporation. 4) The Bargaining Power of Suppliers The bargaining power of supplier has changed in several ways through the widely growing in the coffee industry. Starbucks was purchased it premium coffee beans from the farmers that were numerous, small and unconnected during the late 1980s. In the recently years, coffee beans suppliers were joint by Fair Trade Certified coffee and acted like a large entity. Specialty coffee companies were making the coffee beans suppliers gradually important by seeking greater quality of coffee to compete the competitors in the market. The coffee beans suppliers today are more power, with increased joint and increased importance upon high quality coffee beans. Starbucks has work out with the coffee beans suppliers into continuing fixed-price commitments in order to ensure an adequate supply, which decreased the supplier bargaining power. (Larson, 2008) 5) The Bargaining Power of buyers The last element of five forces model is the bargaining power of buyers. The force of the buyer’s bargaining power is defined to the buyer’s capability to force down prices, and seek for higher-quality products and services (Porter, 1998, p. 24) cited by (Larson, 2008). The bargaining power of buyer in specialty coffee segment is considered high, since two strong competitor of Starbucks, McDonalds and Dunkin’s Donuts have offered the lower prices. However, Starbucks has introduced the several new products and high quality of coffee, highly differentiated to maintain consumers satisfied and away from competitors in the coffee market. Thus, the buyer bargaining power has offset and became moderate. The Summary of Michael Porter’s Five Factor In summary, the coffee market faces very strong forces from the industry rivals but it obtains weak forces from the threat of substitutes. Besides, the other three forces are considered as moderate. Generally, the impact of the five forces is moderate in the specialty coffee industry. Therefore, Starbucks is able to obtain the ideal revenues in the coffee market with operated effectively and efficiently. Starbucks’ Generic Strategy. There are three successful generic competitive strategies that organizations can apply to achieve their competitive strategies, included overall cost leadership, differentiation and focus, defined by Michael Porter. Overall cost leadership strategy implies an organization to apply lower overall costs to attract consumers. The differentiation generic strategy contains the creation of service and product as being valuable and unique for the industry. Focus is the last generic strategy, which aims a certain market of a product line (Porter, 1998, p. 38) cited by (Larson, 2008). However, Starbucks are suitable the broad differentiation strategy of the five generic competitive strategies nowadays. This strategy allows Starbucks to serve a broader customer base with the differentiation of product and service (Grant, 2009) cited by (Brown, 2011). This approaches to retain and attract as many consumer with the generally product mix. Starbucks had the unique skills, products and services reputation with the distribution segment of specialty coffee industry. For instance, Starbucks was developed an icy-blend of dark-roasted coffee and milk, named Frappuccino. This drink was a hit with $54 million sales in the first year on the national market. In addition, the high-quality standards and strong employee culture of Starbucks were known well in the specialty coffee industry. The high-quality coffee beans are purchased from Fair Trade Certified, considered a differentiation product to other competitors. The employees of Starbucks were also trained to have strong customer experience. In the differentiation strategies, Starbucks have strengthened the brand and reputation for quality and creative flair. Starbucks’ Strategy Options. Starbucks is able to create three strategic options for sustaining competitive advantage and further growing the business by having evaluated its forces. The three strategic options for Starbucks are that diversification, expansion and merger. 1) Diversification The diversification of a business is that introducing new products and offering new services to the industry. There are two way of diversification for business, be related or unrelated. Starbucks is suited to attempt related diversification, reflecting more association with the specialty coffee industry. Schultz believed that the company has lacked on blockbuster products, only the variations of products. Starbucks has a successful product diversification in the history with launched coffee and tea beverages, brewing and serving equipment, roasted coffee beans, music and gifts. The introduction of savory products such as cake, donut and muffin is a successful diversification as it can be combined with the existing product and core product, coffee. The diversification strategy is a good option for enhancing Starbucks’ growth and competitive advantage. 2) Expansion The expansion of an organization can be within a country and into an overseas market. Starbucks should reduce their expansion efforts in the United States and focus to expand its business into new countries to further internationalize it. The Economist stated, â€Å"While Starbucks has expanded so have its rivals. The firm’s home market seems to have reached saturation point. † With the rapid expansion, Starbucks is oversaturated in the United States. Therefore, this strategy option is suitable for Starbucks as the United States coffee market is reaching saturation point. If Starbucks has to go further growing and expanding, the international expansion is one of the best strategies for Starbucks. 3) Merger and Acquisition According to Investopedia, it defined as â€Å"a merger is an alliance of two organizations while an acquisition is the attaining of one organization by another. † The strategy of merger and acquisition sets out to accomplish the same goal, by increased broad customer base, market share and corporate strength of business. In the history, Starbucks has merged with Dreyer’s Grand Ice Cream to develop super premium ice cream and acquired a premium tea company, Tazo LLC. In the case study of Starbucks, there states that there were about 25000 coffee houses in the United States in 2007. The merger and acquisition of small specialty coffee retailers will enhances the market position, market share and competitive advantage of Starbucks. This is a strategy that will exploit opportunities whilst avoiding threats to further growing and expansion of Starbucks. Recommendations The first and most important process which Starbucks should take is to diminish the efforts expansion in the United States. According to Starbucks’ strategy Fortune, a new store will often cannibalize about 30% of the sales of a nearby Starbucks. The continuing aggressive of expansion in the United States by opening as many new stores of the same area is an act to cannibalize store sales. The reason why Starbucks should diminish their expansion plan is the coffee market has reached the saturation in the US. The overcapacity of expansion plans in a location will be met with failure to an organization. On the basis of all the evaluation and evidence referred for the strategy options, the recommendation is to further expand internationally. Starbucks can convey the remained investment into international development plans by reducing the expansion plans in United States. The expansion of international market offers a supreme target with three fundamental objectives. The first reason is the lack of awareness of coffee market in many countries which represent the prospective market share. For instance, Starbucks currently opens approximately 20,000 stores with 13,000 in the US and 7000 in foreign countries. The total coffee consumption per person in the US has lowered much than many countries, such country as Finland and Italy. With gathering the information, this proves that expand internationally, there is a massive coffee drinking population and potential market share to be selected. (Starbucks Corporation, 2008) cited by (Larson, 2008). Another reason that international expansion offers an ideal prospect is that the expansion of product innovation. For example, Starbucks has announced their Tazo tea brand into the Japanese market. And, Tazo was brought into the United States market as it was a successful trial in Japan. Tazo green tea has brought a success to Starbucks as it was a national drinks and showed that the power of brand in North America. Starbucks could have to evade the risk of brand reputation as more innovative products should run a trial in international markets. Since the markets have yet visible to Starbucks for a period time, it is possible to avoid a great risk with affecting the brand reputation. Therefore, Starbucks has great competitive advantage in the markets with expand intentionally. The last reason of international expansion is to increase the brand reputation. Building brand image is key factor to an organization as the brand will affects an organization’s sales and position in the market. For example, in case of Starbucks, the company has increased revenue from $7. 8 billion in 2006 to $9. 4 in 2007, along with an increase in brand value. In order to recover the exclusivity of Starbucks brand, Schultz would focus the expansion of international countries and slow down the expansion of the United States. Therefore, the international aggressive expansion will help to strengthen its brand image and regain a strong competitive advantage for Starbucks. In a nut shell, I am highly recommended a strategy decision to Starbucks is that expanding into international markets. International countries have represented the ideal potential market shares with the high demand of specialty coffee. By applying this strategy, Starbucks will continue to be the leader in the specialty coffee industry and further regain and strengthen its competitive advantage. Furthermore, it also gains the customer satisfaction in the international markets. International expansion is the way to move forward. Reference Balaban, S. et al. (n. d) â€Å"Management 600† Starbucks Coffee Company. http://cobweb2. louisville. edu/faculty/regbruce/bruce/cases/starbucks/starbucks. htm [Accessed on 7 April 2012]. Brown, H. (2011) â€Å"External Environmental Analysis of Starbucks and the Coffee Industry† Strategic Management MGMT 4340 http://www2. uhv. edu/chapao/MGMT4340/Samples/Project%20Sample%203. pdf [Accessed on 9 April 2012] E-Imports (2012) â€Å"Coffee Statistics† Espresso Business Solutions. http://www. e-importz. com/Support/specialty_coffee. htm [Accessed on 5 April 2012]. Gates, R. et al. (2011) â€Å"Strategy Analysis MGMT 562† http://freedownload. is/pdf/strategy-analysis-mgmt-562-2925711. html [Accessed on 6 April 2012]. Harveywallbanger. (2012) â€Å"Starbucks’ Customer Retention Strategies 89† HubPages. http://harveywallbanger. hubpages. com/hub/Starbucks-Customer-Retention-Strategies [Accessed on 6 April 2012]. Heavey, J. (2012) â€Å"Starbucks a Strategic Report†Scribd. http://www. scribd. com/doc/27614539/Starbucks-a-Strategic-Report-by-James-Heavey [Accessed on 8 April 2012]. Larson, R. (2008) â€Å"Starbucks a Strategic Analysis† Past Decisions and Future Options http://coe. brown. edu/documents/StarbucksaStrategicAnalysis_R. Larson_honors_2008. pdf [Accessed on 8 April 2012]. Location Excelerated (2012) â€Å"How many Starbucks are they? † Location Excelerated. http://loxcel. com/sbux-faq. html,

Essay --

Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975. Microsoft Corporation is an American multinational corporation headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office office suite and Internet Explorer web browser. It is also one of the world's most valuable companies. Microsoft dominated the personal computer operating system market, until the early 2000 when Apple, Google, and Facebook came about. (Microsoft) This is when the company started to lose its credibility. In December of 2008 Microsoft decided to kill off Windows Mobile because it couldn’t compete with the iPhone and Android. They decided instead to develop Windows Phone a completely new mobile operating system. In October of 2010 Microsoft's first phones running Windows Phone was established, but the sales were low. The company was not coming up with a firm product to successfully sell to the consumer because it was not meeting the wants and need of them as well. Microsoft had to find a way to boost sales. Microsoft later decides to buy Nokia cell phone business for 5.4 billion euros or $7.2 billion. The two companies have had a development agreement since 2011. The combination of the two companies would help increase their sales on the Window Phones. Microsoft CEO said, â€Å"Clearly, greater success with phones will strengthen the overall opportunity for us and our partners to deliver on our strategy to create a family of devices and services for individuals and business.â⠂¬  (Zeman) Microsoft was determined to increase its strengths ... ... smartphone. The company has improved increasingly because the combination with the Nokia company. Away to insure that the company can stay on top is to increase the innovations to their devices. Nokia was once a mobile telephone powerhouse, but has struggled since smartphones hit the market. As part of Microsoft, it will have better footing to compete there, however Ballmer noted that Nokia remains a leader in non-smart with phones sold in developing regions. The company’s ultimate goal is growth for the platform. After years trying to regain relevance in the mobile industry, Microsoft’s Windows Phone operating system narrowly nudged ahead of theird-place BlackBerry in global smartphone shipments, now sitting somewhere in the neighborhood of five percent globally. In the end Microsoft has accomplished their goal as a company and plans to stay there for a while.

Compare the Political Regime Type in China and the United States

A country’s regimes are imposed to protect the country’s interest, but these protections will create unavoidable conflict-of-interest where businesses are conducted. Likewise, the super power China and the United States, the perpetual political changes create a direct implication to the day-to-day business activities and the type business investment plan to enter the country. Hence, conflict-of-interests are commonly tensions between the different in political ideologies, social issues, historical and culture background. As these interests are the catalysts to the type of regimes that the country will impose; moreover, these regimes will favour the different types of industries. For that reason, the organisations need to conduct analysis on the political system carefully, so that they can better prepare and outperform their business objectives. Based on the four catalysts, this essay will examine and analysis the different regimes that Chinese government and United States government exercise which will have a lateral effect on the organisation’s business planning process; which focus on different perspective of the employment contract politics and human right regime as well as the transparency between the two government bodies. Political ideologies can be describe as the â€Å"field of conceptual meaning created by recurring patterns of conceptual terms and associated policies found in the discourse of politicians as they participate in formal political processes under real-time conditions. † {text:bibliography-mark} . Hence, the major types of ideologies will go through reformation and adjustment, where by old and unsuitable policy is replaced by the new policy. These changes or reformation can be observed from the different perspective between the Democracy and communist ideology. United States believe neo-liberalism which is part of the Democracy ideology. Currently, she is under the control by the two major political parties; the Republicans and the Democrats which they are constantly changeling the democracy ideology. Moreover, the present 44th presidency, Mr Obama is facing the changeling political reformation changes against the global financial crisis and job creation for his people. On the other hand, China functions base on the political ideology of Communism. The founder of Chinese Communist Party (CCP), Mao Tse-Tung unify the whole of China under one political party, and the late 1990’s, the party’s Premier Zhu Rongji open its economic. Peking government functions much like the United States, but the decision making is control by the central government, which include ministries who are responsible for key areas, such as economic planning and production. The central government decision making process follow a bureaucrat system {text:bibliography-mark} , The origin of employment contract politics and human right regime could be trace back to historical records. Such policies were found during the early Roman Empire, whereby civilian workers and contractor were protected by law {text:bibliography-mark} . Laws were regulated to protect the civilian workers and contractor against the market imperfection; for example the legally binding of the workers contract about the scoop of work and duties of work was agreed upon. As so, this is to prevent any discrepancy between them. The law ought to be passed down by the Roman magistrates, much like modern days law that are passed down by the United States department of labour; in which state The Contract Work Hours and Safety Standards Act (CWHSSA) that protect the interest of the employee {text:bibliography-mark} ; it will improve the general relationship between the organisation and the employee. Although it can be argued that having too much regulation will increase the return of investment {text:bibliography-mark} , but; according to Federal Arbitration Act (FAA), there are a relationships that drawn between the employment contract politics and human right regime {text:bibliography-mark} . Of course, considering that the modern regulation are extremely well accounted. Hence, employment in United State require a continue update of the new regime and employment contacts will have to come to common ground which are for the best interest of both side. Conversely, the Chinese Communist Party (CCP) do have regime to protect the employee interest and human right, but till date the Peking government are constantly having criticism over the labour law and the human right issues {text:bibliography-mark} . Much of the regimes have had been passed down, but the regime are poorly regulated {text:bibliography-mark} . For these issues, organization found a perfect loophole to exercise the market imperfection; a topical example is to exercise the low wage labour cost factor and the extension of the working hours or the condition of the working environment. Moreover, it can draw consent to corporate social responsibility (CSR) for the types of working environment factor worker were subjected too {text:bibliography-mark} . These impose an image of ‘playing good in their country, but playing bad on the other’. However, since the Peking government had entered the WTO in 2001, the Peking government is providing a perpetual change of their regime and improvement of enforcing the regime {text:bibliography-mark} ; hence the playground for market imperfection will not last long. Erstwhile, some of the modern political ideologies could be traced back to the Roman Empire, whereby historical evidence provides the foundation of the different types of political ideologies. In additional to the argument, manufacturing industries are likely to venture into the different region of the developing cities of China to do their mass production process. In this grey area, the industries take advantages of the poorly regulated regime and the human right issues. But some company had forgotten about the imprecation to the prestige of their brand name; just like the case of Reebok {text:bibliography-mark} whereby unethical working conditions were practices. Untimely, the ethical investments will ounce between the cost factor; manufacturing product in Unite State which will incur the cost of production, or manufacturing product in China will losing the prestige of the brand. Where, the company failure to consider the imprecation in employment contract politics and human right issues will obliterate the brand equity, however most company had out-weighted the cost benefit, and had move their manufacturing into China. Transparency of the government, play a part in the business planning process, in term of investment and financing management {text:bibliography-mark} . For example, the Basel I was later replace by â€Å"Basel II capital accord framework† {text:bibliography-mark} had presented a challenge for the financial organisation operating in United States to please both the government bodies and the distribution of the shareholder wealth. This regime targets the financial institution to improve on their transparency and accountability as well as reducing the chances of another global financial crisis; which had swept through the whole business environment. In this issue, it can be argue that the financial institution had too much deregulation, in term allow less transparency or accountability to be reported. Consequently, this new policy will have an implication on the business model. On the other hand, during election times political incentives seem to be different; which float between deregulation near election and regulation after election {text:bibliography-mark} . However, China has new government policy; moving toward transparency of government, that allows China to open its trading door. Erstwhile, Peking government had major concerns in their early reformation, which were to resolve the food and agriculture shortage and follow by reformation of the country internal industrial department for its nation internal economy. This is done without the need of infecting with capitalism ideology, in fact, they were moving toward a self-sustainable nation, but due to the operate on a bureaucrat system, it take a longer than usual time for each regime to be pass through effectively and transparent throughout the entire nation. Although, the Peking government bring into disrepute of capitalism, the early communism system did issue â€Å"more than 4,000 statutes and regulations by the Peking regime up to 1958† {text:bibliography-mark} . At that time, these regimes were issues to regulate the national economy. Most likely, the culture aspect and the style of governing the county have courses them to be less transparent. To a degree of consideration, private ownership entities were executed, if there were more than seven workers {text:bibliography-mark} . However, the effectiveness and transparency of these regimes were yet to be measure or suggested that were carryout and regulated. Beside much of these regimes are mucky and often being questioned by international media. Till date, these processes are often close door discussion as regime will not be allowed to issues to the public until the central government pass the bill. It is agreeable that for foreign direct investment company, who require latest information about the regime, are moving out of the country because of poor understanding of the business political culture {text:bibliography-mark} . However, China rapid GDP growth had force the â€Å"government bargaining to a degree of mutual dependence or interdependence† {text:bibliography-mark} . Moreover, the Peking government are working on new regime that will balance between the government and business investment. In return, this type of reformation will allow more foreign investor, as regime become more attractive to the investment. A conclusive agreement and analysis show that international business will continue to move into China, despite that contract politics and human right regime have impact on the prestige of the brand. Perhaps, the reformation towards a transparent government intervention has favour business. Where comparing evidence suggests that, doing business in Unite State is having a higher cost factor, hence this issues have out-weighted businesses to shaft to other possible solution. Although the State transparency is excellent but can be dissimilar at time. Party, each regime that is implemented or adopted is directly affected by the four conditions. Moreover, these conflict-of-interests shell be address by the corporation before investing. Reference

Business Law and Regulation Essay

If Mary damages a client’s hair she would be held liable. According to our textbook, Mary would cause injury to the plaintiff. Mary was to provide a duty of care to the customer. She breached this duty of care â€Å"failure to exercise care or to act as reasonable person would act (Cheeseman, 2010, p. 81). † The reason I state, that is because the customer trusted Mary with their hair and she damaged the client’s hair. As long as Celia and Mary register their boutique name with the United States PTO in Washington, DC, and the PTO approved it, there should not be any legal problems. If Celia and Mary decide to offer their waiting clients free music downloads, they are asking for trouble. In the case of BMG Music v. Gonzalez, Gonzalez thought that as long as she was â€Å"sampling† the music she could leave it on her computer without paying for it. That is not so. According to the courts, Gonzales had engaged in copyright infringement and Gonzalez had to pay $22,500 in damages to BMG (Cheeseman, 2010, p. 117). I would advise them making this huge mistake unless; they decide to pay for each download that they are providing to their waiting clients they could be breaking the law. There could be civil liability to Celia and Mary if one of their employees sexually harassed a customer. This falls under the negligence of an agent which states â€Å"in negligence of an agent, the principal is responsible because of the employment contract with the agent. In other words, if an agent acts negligently while being employed by the principal and is acting within the scope of the employment, the principal is also liable for the negligence of the agent, even though the principal did nothing negligent personally (Cheeseman, 2010, p. 474). † If Celia and Mary only hire men they could be charged with sex discrimination. Sex discrimination is â€Å"discrimination against a person solely because of his or her gender (Cheeseman, 2010, p. 515). † It would not matter how they hired whether they ere Independent contractors or employees. If Celia and Mary require the men when they are not selling, to do inventory and clean up the boutique and they set their working hours they cannot be classified as independent contractors. â€Å"The degree of control that the principal has over the agent is the crucial factor that determines whether someone is an independent contractor or an employee (Cheeseman, 2010, p. 481). † Since Celia and Mary seem to have substantial control over their workers we would classify their relationship as an employer-employee relationship. In this case, they would not be able to pay them only on commission for sales; they would have to add in an hourly rate as well. Again if Celia and Mary hire a person based on their age, race, color, or national origin they are setting themselves up for a discrimination lawsuit. If they decide to only hire men who are qualified under the age of 40, they are committing age discrimination. Age discrimination is the â€Å"federal statute that prohibits age discrimination practices against employees who are 40 and older (Cheeseman, 2010, p. 521). †

Reading Response for Street Car Named Desire Essay Example

Reading Response for Street Car Named Desire Essay Example Reading Response for Street Car Named Desire Essay Reading Response for Street Car Named Desire Essay Essay Topic: A Streetcar Named Desire Not only did he give it a name that provokes subtle intrigue, but what the title represents and the literary meaning that could be read into its meaning stay true to the plot, settings, and characters In the play. One can imagine the scenes one sees as he/she is riding along In a streetcar. Through the dirty wavy glass, the life and goings-on outside seem surreal. The character Balance sums It up well when attempts to explain herself to Mitch, l dont want realism. I want magic! Yes, yes, magic! I try to give that to people. I serpentine things to them. I dont tell truth, I tell what ought to be truth. (Williams, Scene Nine, Pl 17) In the play the audience may never see the real truth. Like life, there are several versions to choose from and the most real Is seldom seen through one snap-shot perspective, tainted by dirty glass. The second physical manifestation of a streetcar that resounds throughout the play Is the incredible noise and racket they produce as they pound their way across the tracks, ringing their bells. The surroundings in the play are constantly filled with literal and advertorial noise. From the constant playing of the blue piano and chatter of individuals in the neighborhoods to the utter chaos of the characters lives and relationships; this streetcar fills the play with noise. Most interesting is how Balance came to arrive in New Orleans both factually and figuratively on a streetcar named Desire. Balance never recovered from the noise of her youth. From the way she was treated by others to the devastating loss of her love, she was driven to the point of self-delusion and destruction. Her mental instabilities, driven by her desires, caused her to be cast into exile by her home town and most of the people she knew. The streetcar continues on, unrestricted by fantasy or opinion. Tennessee does not hold back on how dark desire can be. Although most of the dark noise that happens, such as Stanley beating his wife and raping Balance, seems to be attributed to alcoholism (a desire to escape reality? ), the play still shows much of the petty selfishness, lusts, and greed we all might experience as we travel along on our own streetcars.